Overall Tips

Principle: Talk specifics, not hypotheticals. Really drill into asking about specific stories.

Usage & Motivations (P1)

• Thank for taking the time
• Understand habits can be a sensitive topic, so feel free to just let me know if prefer not to answer

Background

• How did you find SnapHabit?

Habits and Discovery

• Can you share a habit you are tracking with SnapHabit?
• Why did you pick this? Do you use other services to track that?
• Can you walk me through how you complete your habit?
  • eg. go to YouTube, do together at the same time
• Discovery
  • How did you learn about X habit? What inspired you?
  • Tell me about your social media usage...
  • Where do you get inspiration for most of your "personal growth" ideas? (Instagram, influencers, blogs, youtube, pinterest, email newsletters, friends, family, etc)
  • What type of people do you follow? How do you discover new "things"?

Friends

• Q: What made you want to reach out to a friend to do this? Why did you choose that friend? What would you to this communication this one?
  • Q: Do you find competition motivating?
• Q: What was the process of inviting someone?
• Q: Do you use Apple Watch with friends?
  • How do you use it?
• Why are you more inclined to chat or note them in the app vs. just texting?