Resources

User Interview Sample Guide

• Good Medium post
• YC "How to Talk to Users"

Eric%20Migicovsky%20-%20How%20to%20Talk%20to%20Users.pdf

• Google Ventures Example (with someone who has never used)

Top Tips

• Talk specifics, not hypotheticals. Really drill into asking about specific stories.

  • Tell me about the last time you encountered that problem.
  • Why was that so hard?
  • What, if anything, have you done to try to solve that problem?
  • What's the hardest part about doing X?

• What don't you love about the solutions you've tried?

• If we have a demo / real product:

  • Ask them to walk you through critical CUJs
    • Create a habit
    • Update a habit
    • Encourage a friend to update a habit
    • View friends habits

  • Ask them to show you their last notification